Connoisseur
The Register is open · listing is freeSheet 001 — the founding notice

A reputation nobody can buy.

Connoisseur lists new businesses free, and pays reviewers merit for being specific and fair. The highest-rewarded thing anyone can write here is a criticism the business publicly admits is right.

Free, and no account is created. Reviews, claiming and the Verified stamp are being built now.

Plate I — the case of sorts

Set in public, and left set. A review here is a line in a register, not a mood. Nobody at Connoisseur can pull a line back out.

Engraving of a wooden letterpress type case, one drawer of metal type pulled open
Free
to list a business, and to review one
$19
for 30 days of a Verified stamp, $9 at the Registered rate
48 hours
of Right of Reply for the owner, never a veto
0
reviews a business can delete from its own page
The objection

“I’ve never heard of you.”

It is the hardest sentence in a new business’s inbox, and every existing answer fails the company that hears it most.

01

They search your name

The results are your own testimonials page, or nothing at all. Nobody has ever believed a testimonials page.

02

The incumbent prices you out

Trustpilot's usable plans run $99 to $319 a month per domain, billed annually, before you have revenue.

03

The free one wants an address

Google Business Profile is built around a map pin. An online-first business does not have one to give.

04

Your best reviewers stay silent

The early customers who could vouch for you get nothing for the 20 minutes a good review takes.

The standard
The highest-rewarded review on Connoisseur is a criticism the business admits is fair.
What a review is worth
A one-line review10 merit
A specific review — dates, numbers, what you actually bought15 merit
A criticism the business publicly acknowledges as fair25 merit

Readers can mark a review Helpful, which pays its author more merit, or Challenge it in writing, which sends it to moderation. No business can pay to move any of these numbers.

Why it is the rule

Review sites are staffed by the furious and the astroturfers, and everybody knows it. That is why nobody quite believes any of them.

So we pay the reviewer for accuracy instead of anger, and we pay the business for taking criticism well instead of burying it. One rule, both sides.

A business can never remove a review. It can reply, it can report an abusive one to moderation, and that is the whole list.

How it will work

3 moves that hold each other up.

01

Make reviewing worth doing

Reviewers hold a public Profile carrying merit, one of 5 ranks, and Seals engraved for milestones. Careful and specific outranks loud.

Write a review in about 4 minutes: pick a rating, write, confirm by email. No password, ever. Nowhere else pays a reviewer anything at all.

02

Never give the reviewed a veto

A 1 or 2 star review locks for 48 hours and goes to the owner, who may reply. Then review and reply publish side by side.

If the owner says nothing, it publishes alone. This is what keeps a good Score worth anything.

Named Right of Reply, stated before you submit.

03

Keep the Register alive

A claimed page whose owner has not signed in for 90 days is marked Dormant and loses its Verified stamp. After another 90 days it leaves search.

Published reviews are never deleted by dormancy. If going quiet erased them, going quiet would become the way to bury criticism.

Engraving of an open ruled ledger book with a brass paperweight and folded spectacles
Plate II — a list is worth something because dead entries get pruned
5 ranks

The site is named after what a reviewer can become.

Merit accrues to a Profile you own, with your review history on it. It is not portable, which is exactly the point.

  1. TasterRank 1 of 5
  2. RegularRank 2 of 5
  3. CriticRank 3 of 5
  4. AuthorityRank 4 of 5
  5. ConnoisseurRank 5 of 5

Seals are earned and the Verified stamp is bought. We never blur those words, and no purchase has ever moved a rank.

What it costs

Free for both sides. Businesses can buy 2 things.

Reviewing, and holding a ProfileAlways. Reviewers never pay us anything.Free
Listing a business on the RegisterA Business page built to rank for your own name.Free
30-day Verified pass$9 at the Registered rate, with proof of business registration.$19
Year Verified pass$74 at the Registered rate. Expiry stated in UTC on the page.$149
Spotlight, 3 daysPromoted placement, labelled Spotlight, scarce by design.$50
What money never buys

A Verified stamp buys an expiry date and a checked identity. It does not raise a Score, hide a review, or move a business up a ranking by rating.

Passes and Spotlight are prepaid and non-refundable, stated before checkout and again on the receipt. Cancel a pass at any time; the stamp ends immediately, with no refund.

Next

The Register is open. Put your name in it.

4 fields, 30 seconds, no account and no payment. Your page is public and indexable the moment you press the button.